Cibus Pur Le Moral | Sibus

For the Cibus campaign, we created a fresh and playful reinterpretation of the iconic French classic “Ça fait popo le moral.”
The familiar melody was reimagined into a modern, upbeat groove with universal appeal — blending funky rhythm sections, tight basslines, subtle vocal chops, and polished contemporary production, all infused with light, feel-good humor.
The music delivers an instant sense of joy and positivity, transcending language and culture while perfectly reflecting the brand’s friendly, energetic personality. Every element — from the groove to the rhythmic accents — was carefully designed to lift the mood and create an emotional connection, making the brand feel approachable, human, and effortlessly optimistic.
More than just music, it’s a globally resonant sound that turns a classic into a modern expression of happiness and brand warmth.